SOFTAIL™ STANDARD

YOUR HARLEY JUST GOT A WHOLE LOT MORE ACCESSIBLE

All new Harley-Davidson® models now available with rates from 6.6% APR Representative

Embrace the road with a new Harley-Davidson. Freedom awaits.

Twist the throttle on new adventures and ride away for less. Where the road opens up, your Harley® story truly begins. The road ahead is yours for the taking. Ride away today for 6.6% APR Representative on new Harley-Davidson® models*

PCP Representative Example based on MY24 Ultra Limited in Billiard Gray™ 

6.6% APR Representative Promotion

KEY TERMS

*Offer available on new retail sales only, excludes Trike, CVO and Icons. Finance offer ends 31st December 2025. Credit is subject to status and only available to UK residents aged 18 and over. 10% minimum deposit required. Guarantee may be required. Hire Purchase or Personal Contract Purchase plans available. Harley-Davidson Finance, OX14 4SD is a credit broker, not a lender. Finance provided by Black Horse Ltd, CF10 5BH. Finance subject to status, 18+ Ts & Cs apply. Models shown for illustration purposes only.

1.The promoter of the Promotion is Harley-Davidson Europe Limited 192B Park Drive, Milton Park, Oxfordshire OX14 4SD (“Harley-Davidson”)

2. The Promotion entitles each customer who during the Promotional Period purchases a new Harley-Davidson unregistered motorcycle, excluding Trike, CVO and Icon variants, through a Harley-Davidson Finance (“HDF”) financing program to receive a financing rate of 6.6% (six point six percent) APR Representative, 10% minimum deposit required while stock lasts.

3.The Promotion is available to customers until 31 December 2025 (the “Promotional Period”) the motorcycle must be registered within the promotional period to qualify and offered subject to credit acceptance though HDF (a trading style of Blackhorse Ltd) in the UK.

4. This offer is subject to Credit acceptance which is subject to status and approval and is only available to UK residents over 18. Credit in the UK is provided by Harley-Davidson Finance, a trading style of Blackhorse Ltd, St William House, Tresillian Terrace, Cardiff CF10 5BH. Blackhorse is authorised and regulated by the Finance Conduct Authority in the UK. Lending criteria and conditions apply (over 18s only).

5. The dealer you purchase the bike from will usually receive a commission for your introduction. This will either be a fixed fee, or a fixed percentage of the amount you borrow. You will not pay it to us. The exact amount of commission will be confirmed before you sign your finance agreement.

6. Promotion available only at authorised Harley-Davidson dealerships in the United Kingdom.

7. Harley-Davidson reserves the right to amend the terms of the Promotion or to withdraw the Promotion at any time if circumstances beyond its control make this unavoidable, or to refuse redemption of the Promotion in the event of non-compliance with these terms and conditions.

8. With the exception of liability which cannot be excluded by law, Harley-Davidson and any other companies in its corporate group is not liable for, and customer releases Harley-Davidson and any other companies in its corporate group from, liabilities relating to any direct or indirect loss or damage which is suffered as a result of the Promotion.

9. The Promotion and the terms and conditions which apply to the Promotion will be governed by and construed in accordance with the law of England and Wales.